Doug Morris is why the music industry is lost

Wired’s Interview with UMG’s Doug Morris is an eye opener.

It amazes me how set in their old ways these executives are and why they are causing the music industry to fail.

I won’t go on and on, read it yourself, but consider this paragraph:

“It was only a couple of years ago that we said, What’s going on here?’ Really, an album that someone worked on for two years — is that worth only $9, $10, when people pay two bucks for coffee in Starbucks?” Morris sighs. “People never really understand what’s happening to the artists. All the sharing of the music, right? Is it correct that people share their music, fill up these devices with music they haven’t paid for? If you had Coca-Cola coming through the faucet in your kitchen, how much would you be willing to pay for Coca-Cola? There you go,” he says. “That’s what happened to the record business.”

Coke sells water to people, even though the water in the tap is perfectly fine (here in Portland, Or at least).

I think I just blew a hole through that analogy.

No, Mr. Morris, it is not the Internet that killed your industry. Your crappy artists, your crappy albums and your crappy ability to see what we want killed your industry.

We need arts and entertainment as humans, but we most certainly don’t need yours.