I’m a Steve

Apple’s response to those awful Microsoft “I’m a PC” ads like “Lauren” is out. Watch it here before the spoilers below:

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The ad starts off by implying some PCs are slow. Some Macs are slower than other Macs, but ok, the MS ads did say that some of them wanted performance for cheap.

Then the ad talks about wanting a computer with a large screen. Most macs have largish screens, but I don’t know if 13″ is considered large. However, not everyone who buys a MacBook buys it because it is a cheaper Mac, some buy them because they are a small, fast Mac.

Next comes the punch line is Apple’s shot across Windows’s bow in the area of security, viruses and ease of use, which is common in the Apple “I’m a Mac” ad campaign.

But the coup de grâce is when the “Lauren” of Apple’s ad replies with “I’m a Megan” to Mac’s “Hi, I’m a Mac”

Yep. People are not Macs nor PCs. They’re people trying to get stuff done – Quickly, simply and move on with their lives with as few headaches as possible.

Microsoft, in copying Apple’s campaign with their own “I’m a PC” campaign (really, there is no creativity left at that company), could not even get that right. They have PCified people. They have reminded people that they are the same virus ridden, slowing over time, filled with bloated malware, defective units that eventually die, with the exception that people are not able to reboot, unless they go on Biggest Loser or something.

I don’t want a machine that is as defective as I am. I’ve got my own issues to deal with. I want something that improves my quality of life.

I’m not a PC. Nor am I a Mac. I’m a Mac user. And that makes me happy.